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ABOUT THE PROJECT

Brief description of the project:

  • The project is an initiative to develop and popularize through digitalization the identity of the territory of the "Burgas - Kameno" MIRG, by an NGO in the field of beekeeping, located in a peripheral economic zone, as an attractive API-destination in the coastal areas of the region, in the context of the Blue Growth Strategy.

               apitourism = bee tourism

  • The project activities are focused on creating a new vision of the region's identity as a means of economic sustainable development and a prospective tourist destination nationally and internationally.
  • Appropriate marketing through digital means is a successful model for a well-managed and internationally recognizable tourist region.
  • The local fishing community and its traditions, as well as the preserved skills of beekeeping and connection with other local occupations, are laid down in the project activities with a focus on adapting in real practice in everyday life in a new way in the coastal environment with the overall achievement of year-round tourist employment.
  • With the successful promotion of API tourism along the Burgas coast, as an integral part of the additional tourist services offered in the region, the goal of sustainable pregnancy tourism and preservation and promotion of natural and cultural resources in a balanced way for economic development and people's well-being will be achieved, who live, work or reside on the territory of MIRG Burgas-Kameno.
  • According to the recommendations of the EC for sustainable tourism with a high concentration on the cultural and historical heritage in the region, it is necessary to present it in a new, adapted and virtual way with the overall achievement of its sustainable development.

Project goals:

To create suitable conditions for the growth and development of Api-tourism in the Burgas - Kameno region, in the context of the Blue Growth Strategy and their promotion as a tourist location through digitalization.

To support and promote the practice of API tourism in the region, which region is in line with international trends and has the possibility of sustainable regional development with a focus on green and blue entrepreneurship, as well as with the upgrading of existing professional skills in fishing areas towards continuing education and creating alternative year-round employment in coastal regions, according to the BLUE GROWTH Strategy and the Sustainable Development Strategy with a 2030 horizon.

To develop the API-tourism destination, supporting and non-polluting based on nature and asking in the spirit of ecological harmony of citizens and tourists.

Within the framework of the project, the website www.medarka.eu has been developed for access by the widest possible range of users in 2 language versions – Bulgarian and English, which:

It will help to the maximum extent to popularize the tourist locations created under the project and to attract tourists, lovers of Apitourism and other alternative, sports and culture in the Burgas - Kameno region, as well as nationally and internationally.

Its will also provide a 24/7 opportunity for feedback, expressing opinions and proposals for the development and improvement of tourist products, as well as reporting the number of online visitors;

The website will continue to be maintained even after the end of the project implementation period and will contribute to the sustainable development of the project results, incl. in the field of Environmental Education.

The project corresponds to the indicators of the measure BG14MFOP001-4.098 - Development and popularization of the identity of the territory of MIRG "Burgas - Kameno":

- Projects that lead to the formation of a local tangible and/or intangible tourist product;

- Projects that aim to preserve, identify, restore and renew natural and/or cultural and/or historical heritage.

By popularizing local beekeeping traditions in a digital environment, incl. The hereditary continuity of the region's ancient tradition of beekeeping.

The current situation in the beekeeping sector:

The honey industry is adapting to meet new challenges.The protection of bee colonies is more and more focused on the protection and development of the entire natural environment, incl. the cultural landscape rather than an isolated approach and is also increasingly people-centred.

The emphasis in modern approaches is on apiaries being fully realized as part of the local community and its daily life. In this way, apiaries are given a second life - a reinvention and a meaningful meaning that responds to contemporary needs and questions.

Digitization and online access enable previously unknown forms of contact with bee production and heritage and create new sources of income.

By turning apiaries and regional heritage sites into public spaces that produce both social and environmental resources, the cities and regions that preserve them become engines of economic activity, centres of knowledge, hubs of creativity and culture, and places of community interaction and social integration. They generate innovation and contribute to the achievement of smart, sustainable and inclusive growth in line with the objectives of the EU 2030 strategy.

Producers of honey and bee products are evolving, including through the digitization of locations and products for sale, their connection in open networks and the fact that they are becoming widely accessible to citizens.

Through the creation and publication of the products made according to the project on the Internet, the current situation of chaotic, uncoordinated and separate use of the apiaries in the region will be overcome, as well as their connection with local objects with the potential for alternative, sports, cultural, religious tourism, etc.

Did the time devoted to the subject of BEES & WATER in the Burgas - Kameno region bring you inner satisfaction and motivation with a focus on Nature & Heritage?